• PROJECT Plants for appointments
  • PLANT/S USED Anthurium in red pots
  • PURPOSE Introduction and gain appointments
  • APPROACH Send plants as an introduction to follow-up and gain business meeting
  • OUTCOME Gained appointments and ultimately won business off the back of them

    In early 2014 the Terabyte marketing team was looking at ways to increase our brand awareness amongst key NZ tourism organisations by way of a fresh and innovative marketing approach. Terabytes vision as a web design and development partner is to maximise our clients online offering, and ultimately grow their market share. What better way to capture a potential client’s imagination and illustrate our commitment to nurturing and growing their digital offering, than combining a strategic marketing piece with a living plant. So now we had a great marketing concept but how were we going to manage the fulfilment? This is where Jerrod and the Give Plants team worked their magic and made it so easy for both myself and our marketing team to make this direct mail concept a reality. Overall our direct marketing campaign produced some fantastic results for Terabyte. The campaign not only created a real buzz around our brand and work within the tourism sector, it has also helped deliver our sales team two new significant website projects as well as a number of other opportunities that we are currently pitching for. Throughout the entire process from our initial order through to delivery and after sales support, the team at Give Plants were fantastic. My advice to any company looking to execute an innovative marketing strategy is to give Jerrod and the team at Give Plants a call. 

    Gerard Smith - Terabyte

To win business